Creative Futurist & Financial Innovator

Born in San Francisco and raised between the Bay Area and Singapore, Aria Cruz grew up at the crossroads of innovation and culture. Her bicultural upbringing shaped her into a global thinker with a deep fascination for how technology, design, and finance shape the way we live — and the freedom we create for ourselves.

As a Financial Innovator and Digital Strategy Advisor, Aria consults with emerging founders and creative entrepreneurs on how to design scalable, future-facing business models. She’s also a founding voice of Cashmere & Capital, where she explores the evolving landscape of modern wealth — blending systems thinking with intuitive strategy to help women design their financial freedom.

Outside of work, Aria is endlessly curious. She collects modern art, practices minimalist interior design, and is rarely without a notebook filled with product ideas and travel sketches. She finds creative balance in architecture, jazz, and quiet mornings spent studying market trends or experimenting with new tech tools.

Her style — both in business and life — is modern, architectural, and intentional: sharp tailoring, clean palettes, and the belief that design and discipline are two sides of the same coin.